Pricing
Three ways to get a website.
I build all three myself, in Stockholm. The prices are the prices, and they exclude VAT — that is how businesses read them, and it is the figure you deduct.
Standard
One page, a set structure, your words and your pictures.
12,900kr
excl. VAT16,125 kr incl. 25 %
- One page with everything on it
- Your colours and your logo
- Contact form
- Opening hours, map and phone
- Domain and hosting for the first year
- One round of changes
Ready in two weeks
Extended
Several pages, and the one thing your business actually runs on.
29,900kr
excl. VAT37,375 kr incl. 25 %
- Three to eight pages
- Booking, menu or price list
- A structure of your own, not a template
- Two forms
- I edit your copy
- Domain and hosting for the first year
- Two rounds of changes
Four to six weeks
Bespoke
Drawn from nothing. No template involved at any point.
from65,000kr
excl. VAT81,250 kr incl. 25 %
- No ceiling on scope
- A visual language drawn for you
- Your own typography and your own motion
- I write the copy
- Photography can be included
- Changes until it is right
- A fixed price before we start
From eight weeks
Send a brief
Which one should you buy?
Most people should buy Standard. One page that loads fast, can be found and looks worth the price goes further than people expect — especially if you already have customers and mostly need something to point them at.
Extended is right when the site has to do something: take bookings, carry a menu that changes weekly, keep a price list current. That work cannot be shortened, which is why it costs more than twice as much.
Most people should not buy Bespoke. It is for those whose appearance is part of the business — a salon, a restaurant, a gallery — and who are tired of being compared to someone. If you are unsure, you are probably not there yet, and Extended is the better buy.
What you get
| What you get | Standard | Extended | Bespoke |
|---|---|---|---|
| Pages | 1 | 3–8 | As many as it takes |
| Design | Set structure | Adapted structure | Drawn from scratch |
| Booking, menu or price list | — | Yes | Yes |
| Forms | Contact | Contact + one more | As needed |
| Copy | You write it | You write, I edit | I write it |
| Pictures | You supply them | You supply them | Photography can be included |
| Typography of your own | — | — | Yes |
| Changes | One round | Two rounds | Until it is right |
| Domain and hosting, year 1 | Included | Included | Included |
| Time to launch | 2 weeks | 4–6 weeks | From 8 weeks |
| Price excl. VAT | 12,900 kr | 29,900 kr | from 65,000 kr |
- All prices exclude VAT. 25 % is added at payment.
- Standard and Extended are paid by card. Invoicing is fine — just ask.
- Bespoke is invoiced against a quote, half of it at the start.
- Hosting after the first year: 149 kr a month, cancellable whenever you like.